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To manage effectively, you have to know what's
really going on in every one of your sales centers. You want to
be able to generate reports on who your hot prospects are right
now. You wish you could look at your recent traffic and sales by
community or company-wide, and know how prospects rate your salespeople.
You also need to be able to focus in on key buyer and shopper data
such as age, occupation and income without waiting for an outside
firm to come in and tabulate it. |