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You want to lower your media costs by improving
your conversion rate, but you don't know where to begin. You
know it would be cost-effective to market systematically to your
walk-ins, but you don't know how your salespeople could manage
an effective program. You've heard of permission marketing
programs that are designed to create enduring bonds with prospects,
but you don't know what kind of pieces you need or how to
send them all out at the right time. |